Tuesday, January 4, 2011
Twitter And Foursquare Explain Their SXSW Explosions: Hustle, Buzz, And Maybe $11K
Now that it's 2011 and we're back in the swing of things, a lot of startups are already undoubtedly laying out their launch plans for the year. And while anytime seems like a good time around these parts, a lot of startups pencil in the SXSW festival in Austin, Texas as a good potential launching point. Why? Because it's early in the year (early March), with a ton of people and hype, and a few of the most successful launches in recent years took place there. You can always tell the most�successful�launches because the press the following year will say, "who is going to be this year's ______ of SXSW?" The two most obvious companies that fit that bill are�Twitter and Foursquare. (Well technically Twitter didn't launch at SXSW, but that was definitely their coming out party in 2007.) And coincidentally, two founders of those two companies have taken to Quora today to both answer the question:�What is the process involved in launching a startup at SXSW?