Presumably meant as a way to improve investment opportunities into the upcoming Kindle Fire tablet and other related products, Amazon has spun that device and the Fire brand into a new company called Seesaw LLC.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/nK0Oug23swA/amazon-places-kindle-fire-products-in-new-seesaw-spinoff
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![Click here to read Amazon Places Kindle Fire Products In New "Seesaw" Spinoff](http://cache.gizmodo.com/assets/images/4/2011/10/small_seesaw-amazon-company.png "Click here to read Amazon Places Kindle Fire Products In New "Seesaw" Spinoff")
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