If that's not enough of a departure from the conventional video on demand arrangement, the new UI also features "tumbler search technology," which abandons regular keyboard-style input for PS3 controls -- click the right button to select a letter as you scroll vertically through the alphabet. This "patented technology" also autocompletes your query and similarly takes advantage of Gracenote's database, allowing you to search by title, actor, director or tag. The new UI is specific to the company's video service and is currently only available via the PS3, but we're told it will roll out to the entire network and supported devices sometime in the future. All PlayStation Network users will be able to download the preview app starting October 11th, check out a video preview embedded after the break.
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Gallery: Sony Video Unlimited