Switched On: Adding to Android's army

Android, as Andy Rubin (no relation) has pointed out on multiple occasions, plays a game of numbers. And at Google I/O, the company carrying on its development shared some large ones: 100 million activated devices with 400,000 being added each day. However, like in many games, different players can catch up or overtake each other at different points. Just ask Nokia and RIM. To stay on top, operating system vendors implement strategies that lock consumers in. The more money consumers sink into iPhone apps, for example, the more incentive they have to stay with that platform; the same is true for accessories that use Apple's 30-pin dock connector that has been around since the third-generation iPod.

With Android having become the lead operating system for every smartphone company that licenses its OS with the notable exception of Nokia (which nearly did), Google showed that it's intent not just on moving Android into other devices with sufficient computing horsepower such as tablets and, increasingly, TVs, but now has its sights set on having just about everything that can't run Android directly feed into it. Google is taking two approaches - one for things that plug into Android devices, and one for things that don't.

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Switched On: Adding to Android's army originally appeared on Engadget on Sun, 22 May 2011 15:20:00 EDT. Please see our terms for use of feeds.

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